As I reflect on the three years since my childhood best friend and I created Beauty Archaeology, there are a lot of lessons learned. The one that stands out the most is that it is pretty darn hard to create a business and a brand from scratch, and to develop new business channels and products. Last year, for the first time since creating our core line of products, we launched something new - Explorer Beard Balm for men. While I believe it rivals any beard balm on the market, we haven’t been able to stand out among the numerous product options for men. So, we decided to take a breath and refocus on our core business - delivering high quality balms to our loyal wholesale customers.
Producing and labeling each of our products by hand can start to feel tedious sometimes, which is why I felt fortunate when my path led me to meet some women who wanted to help. But I quickly learned they also needed my help. These women need a second chance at life, because they are survivors of human trafficking. They’ve had every bit of normalcy that most of us take for granted stripped away from them. Fortunately, they are recovering in a program which includes finding and cultivating talents that fill their time and hearts, as well as employment to earn small amounts of income. These are both things that essential oil blending and balm making can offer.
Beauty Archaeology may never become a household name. We may never make it to the shelves at Credo, although we’ll keep trying. But right now, I’m just fine with that. I’ve been reminded that making balms isn’t tedious, it’s a labor of love. And now, through balm making, we will make at least a tiny difference in the world by touching the lives of those women, by teaching them skills that remind them they are strong enough to survive and succeed, and that they are more valuable to this world than they perhaps believe. For now, that is enough of a purpose for this small business to exist.
So, while you didn’t hear from Beauty Archaeology on Black Friday or Small Business Saturday, we’d like to call your attention to Giving Tuesday. We encourage you to give your time and resources to a cause that’s important to you, and to educate yourself and others on the epidemic of human trafficking.